To grasp exactly what message Vendelay needed, I interviewed past and present employees about how they found out about the job, what made them choose Vandelay over other schools, and what they loved best about the job and company culture. Using this information we developed a set of questions and keywords for the interviews we used in the videos.
We used Basecamp to arrange a list of other videos that represented the look, feel, and pacing we needed. We auditioned several music tracks to find the right sound and beat. We wanted to avoid slow or ambient music, like one employee put it, “Who wants to go home after a long day and listen to sleepy music on a video!?!”
Production + Delivery
Filmed over two days, we interviewed 8 current instructors, and captured ‘day in the life’ style footage of one of the classes. We focused on student and instructor interactions, smiles, and personal connections.
I edited the best soundbites from each instructor together with the best shots from the class, adding a music bed, and simple, clean text graphics. The result was a heartfelt and informative video series that clearly communicated what working at Vandelay Education is all about.
Vandelay used our videos to ‘raise the bar’ on their recruiting candidates, sourcing more qualified prospects, and saving the time and energy previously wasted on digging through unqualified resumes.